Juliet Has A Gun launched Not A Perfume back in 2010 and it immediately grabbed the attention of perfume lovers everywhere. In keeping with the trend of minimalism that millenials have embraced today, this fragrance is made out of just one element – Cetalox, also known as Ambroxan. This ingredient is usually used a base note in perfumes, but in Not A Perfume, it is the single key component. This makes the fragrance stand out as some sort of a rebel against standard perfumery.