La Yuqawam, in Arabic means Irresistible. LaYuqawam series extends a classic yet modern feel full of elegance, refinement, and prestige to oriental perfumery. The series which includes six fragrances has become a classic that never goes out of fashion. The love for this series transcends beyond the originally targeted Arab nationalities to international connoisseurs of perfumes, looking for a sophisticated and modern exhilarating oriental experience.

La Yuqawam Pour Homme opens with an earthy, spicy, bittersweet leathery note. Indian saffron inflects a soft and intimate refined note to the leathery opening, setting the tempo for a sensuous experience. The perfume swells with sensuality as it meanders to the complex animalistic base notes of Italian leather and Indian oudh sweetened to a warm earthy and heady tenor by amber.