Hero, the first men’s fragrance signed by Riccardo Ti-sci for Burberry. An enigmatic fragrance for adventurous men. Burberry Hero is the expression of an intriguing combination of strength and delicacy, intensity and sensitivity, physical energy and creativity. A new idea of man that explores the brand’s symbolic themes of duality and power of the animal kingdom. A man in search of change and metamorphosis, a new modern heroism. A fresh, vital and courageous fragrance, lightened by the vivacity of bergamot and invigorated by juniper and black pepper. Juniper, a typical ingredient of British perfumery, gives the fragrance a vibrant freshness and is combined with deeper notes from a trio of cedar wood oils from three different mountain ranges: the Appalachians, the Atlas Mountains and the Himalayas.