BCBG Max Azria Group launches a new fragrance in August 2011. The fragrance BCBG Max Azria is delivered in a wonderful pink bottle with a stopper stylized as flower petals. It is our first perfume for the BCBG Max Azria, so we are very, very excited, said Lubov Azria, chief creative officer of the BCBG Max Azria Group and spouse of Max Azria. The first fragrance is created in collaboration with the New Wave.

The very design of the bottle is tightly connected with the design of the brands logo. Butterflies on the logo have turned into romantic deep-pink petals that leisurely blossom on the stopper. The fragrance is created by Givaudan perfumer Stephen Nilsen, and it stands out distinctly as it offers flowery-fruity notes softened by a cream powdery veil.

Pleasant surprise waits in the top notes: the chords of wild strawberry, black cherry and French Kir Royal cocktail (a cocktail of black currant liqueur and white wine). The heart reveals jasmine, lily of the valley, rose and violet, while the base notes introduce powdery nuances of iris root, creamy cadence of sandalwood and sensual musky veil.